Make Yours The Face Of Your Business
You have a great product or service. Congratulations, that’s obviously a key first step towards a successful business.
You’ve been writing a ton, putting out long form blog content and creative social media posts that really help illustrate some of the unique features of your business and that talk to your audience directly. These are crucial, and are huge drivers of your success thus far.
But at the end of the day your audience is left wondering - who the heck are YOU???
Enter the magic of video.
The reason people want to know more about you is that you, yes that person you see in the mirror, YOU are the face of your business.
As a business owner, that face is a crucial one. We inherently do business with people whom we know, like, and trust. It’s why there’s a push to ‘shop local,’ and ‘support small businesses,’ because instead of being ‘faceless corporations’ those businesses actually have a face, and it’s one just like yours.
What’s funny is, those big ‘faceless’ corporations actually have faces as well. The founders and owners of some of the largest corporations out there are household names because they understand the value of putting a face behind your business. That can mean tough criticism when things aren’t going well, but when they are, they’re lauded with praise.
In a smaller business the stakes may be slightly lower, but that does not make your face as a business owner any less important. Unless you have the budget for a paid spokesperson, you are the de facto face of your business. That means that when others think of your product, or your company, they’re going to think of you.
We like putting faces on small business owners as well. If you’ve ever watched Shark Tank, Dragon’s Den, or any other show about entrepreneurs launching a business, you’ll understand instantly. We love seeing a great product on those shows, but we really feel connected to the people behind them. The show is structured to have us rooting for the underdog, the struggling founder, because they know that that emotional connection helps to drive business.
Your business is the exact same. As an entrepreneur, you’re the face of the business, and so people want to see you. They want to know that whatever they’re buying, even if it’s a different version of a product they could find similarly from a large corporation, they’re buying it because of you. If it’s a service, they’re choosing yours over any other service provider because they’re choosing you.
While some business owners can quickly forget this part, others are stymied by the idea of going on video. They don’t think that they’re attractive enough, or eloquent enough, or that anyone really wants to see or hear from them specifically.
Here’s the truth: what you look like does not matter! What you sound like does not matter. No one is expecting you to be a cover model or a Harvard professor. If you are one, great! If not, that’s perfectly okay. They want to see you and hear from you no matter what you look or sound like, so long as you look and sound like yourself. Authenticity will win the day every single time.
At North Brothers we’re in the authenticity business. Our job as video production specialists is to help you put your best face forward. We love doing product videography, but there’s nothing quite like working with another human face to face, helping them shine on camera. We know not everyone is a natural, but with our help, we’re going to make you look fantastic.
We’re currently offering a promotion in conjunction with the Whitby Chamber of Commerce that offers you our starter pack of Mini Video Sessions, with 10 minutes of filming that results in 1 minute of polished video, for just $500. Want to do 4 15-second commercials for your business, or 2 30-second ones? Have at it! Want to do 10 6-second subliminal messages that you can use cryptically to sway the masses? A little intense, but hey…let’s rock and roll!
For more information, or to register for our mini sessions, sign up today!
