Town Brewery · Brand & Business
Town Brewery: Finding a voice. Building momentum.
Over 18 months, we helped Town Brewery develop its voice and video style through weekly social content, event coverage, community stories and live music sessions. Together, we built a foundation that helped the brewery move towards an in-house hire taking on most of the ongoing work.
Help the brewery find its voice on screen.
Our work with Town Brewery centred on developing a video presence that reflected the brand and could be sustained over time.
Through an ongoing production relationship, we helped explore how the brewery could show up on its social feeds, share the events it was involved in and tell stories about the artists and organisations in its community.
Client - Town Brewery - Whitby, Ontario
Engagement - 18-month creative and production partnership.
Work Delivered - Weekly social photos and videos, event coverage, 10 “Good Work” profiles and “Sewing Factory” live off the floor music videos.
Developing the look through regular creative work.
Over 18 months, we captured and delivered weekly video content for Town Brewery’s social feeds, alongside coverage of events the brewery hosted or sponsored.
That regular collaboration gave us room to develop the brand’s voice and video style across different subjects and formats. Everyday content sat alongside more substantial series, building a body of work around the brewery and the people connected to it.
“Good Work”: Making room for community stories.
We created 10 “Good Work” videos showcasing talented artists and organizations doing meaningful work in the community.
The series gave each subject space to share their story, bringing different people, practices and causes into Town Brewery’s content. It was a recurring format with a fresh perspective in every instalment.
“Sewing Factory”: Capturing the live performance.
For the “Sewing Factory” videos, we captured live-off-the-floor music performances, bringing another dimension to the brewery’s video content.
The sessions put the musicians and their performances at the centre, giving Town Brewery a distinct recurring format alongside its community profiles, events and weekly social videos.
Building towards an in-house next chapter.
As the partnership developed, we helped Town Brewery reach a point where it could hire someone in-house to take on most of the ongoing responsibilities.
The work had established a foundation: a clearer voice, a developed video style and experience producing content consistently across several formats. The next chapter gave the brewery greater ownership of that ongoing work within its own team.
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