City of Pickering · Tourism & Destinations
Destination Pickering: A cinematic introduction.
We helped introduce Destination Pickering through a brand film designed to showcase the city to visitors and film and television production companies. Two focused cutdowns and a reusable asset bank extended the work beyond the main film, giving the fledgling tourism brand material for its own content.
Introduce a destination with more than one audience in mind.
As Destination Pickering took shape, the City needed a cinematic way to present what it had to offer.
The work needed to appeal to people choosing somewhere to visit and to film and television companies considering Pickering as a production location. Our brief was to develop a video look that could introduce the destination while serving those distinct interests.
Client - Destination Pickering
The Brief - Develop a cinematic video look for Destination Pickering
Deliverables - Brand film, culinary cutdown, Durham Live Entertainment Complex cutdown and asset bank
Establishing a look the destination could build on.
Our task went beyond capturing individual attractions. We were helping establish how Destination Pickering would look and feel on screen.
The brand film brought the destination together in one cinematic introduction. Shorter edits then gave culinary experiences and the Durham Live Entertainment Complex their own focus, creating different ways to introduce audiences to the city.
One introduction. More ways to explore.
The destination brand film
A cinematic introduction to Pickering, created to present the city to prospective visitors and film and television production companies.
Culinary Experiences
A shorter edit focused on Pickering’s culinary offering, giving the City a dedicated piece to share with audiences interested in food and dining.
Durham Live Entertainment Complex
A shorter edit showcasing the Durham Live Entertainment Complex as part of the destination’s entertainment offering.
Giving the City material to keep creating.
Alongside the finished films, we delivered a bank of assets for the City’s in-house projects.
This gave the team access to material from the production that it could use in its own edits, extending the usefulness of the work beyond the original videos and supporting future Destination Pickering content.
What should people discover about your destination?
We help tourism teams turn the places and experiences they represent into a clear creative direction, with films and supporting content planned around how they’ll be used.