Spend 20 minutes with Norm to dive into your company, brand, and vision. With experience across brands big and small, we understand the art of crafting meaningful stories that don’t just inspire—they deliver real results.

Balancing storytelling with measurable outcomes isn’t easy, but we’ve mastered the science of turning narrative into impact. For your business, that means more sales, more referrals, and more loyal customers.

You’ll also collaborate with Norm to develop a strategy tailored to your goals. If the vision aligns, we’ll move forward and build something extraordinary—together.

To help us hit the ground running, please share the following:

• Your project goals, budget, and timeline.

• Your intended audience—who are we speaking to, and what action do you want them to take?

• Any preliminary ideas, keywords, or creative direction you’ve already considered.
  This allows us to begin identifying the story space and strategizing on discovery methods from the start​​.

Storyfinding is the foundation of our process—it ensures that the final story resonates deeply with your audience. It involves researching and interviewing multiple people within the story space to:

• Gain a deeper understanding of the subject matter, trends, and patterns.

• Identify the strongest, most relevant characters who can carry the story.
  This process ensures the production runs smoothly, the story is impactful, and revisions are minimized later on​​.

Our process goes beyond production by focusing on strategic discovery before we start filming. We incorporate Storyfinding early on to:

• Align the project’s goals and creative direction with real-world insights.

• Develop a game plan based on the strongest characters and narrative elements we uncover. By investing time upfront, we deliver a refined and meaningful story that requires fewer revisions and exceeds expectations​.

Absolutely. Your input is essential throughout the process. In the discovery phase, we will collaborate to refine the story space and may involve you in key discovery interviews. We’ll also share character insights and emerging patterns so we can make creative decisions together based on the strongest findings​​.

We believe in transparent, frequent communication. You can expect:

• Regular progress updates during key phases (e.g., after discovery interviews, production, and editing).

• A shared project calendar to keep track of meetings and milestones.

• Clear channels for feedback during post-production to ensure timely revisions​.

Here’s a general overview of our workflow:

1. Discovery Kickoff & Meeting: We align goals, scope, and strategy.

2. Storyfinding Phase: We conduct interviews and discovery calls (1-3 weeks).

3. Pre-Production: Logistics, scheduling, and preparation (1-2 weeks).

4. Production: Filming and audio capture (depends on the project size).

5. Post-Production: Assembling, revising, and final delivery (2-4 weeks).
   Throughout, we’ll keep you updated to ensure we stay on schedule​.

This timeline will likely tighten up as we work together to create efficiencies that work for our team and yours!

By investing in discovery and pre-production, we:

• Identify potential challenges early, preventing costly last-minute changes.

• Find the best characters and narratives upfront, ensuring the story flows naturally.

• Streamline production and editing, resulting in fewer revisions and faster delivery times.
  This strategic approach reduces both production time and overall costs, while enhancing the final product’s quality​​.

Our Storyfinding process reduces the need for excessive revisions by ensuring the story is well-defined from the start. However, we include a set number of revisions (usually two rounds) in the post-production phase to make sure the final product meets your vision. Most clients find that these revisions are minimal due to the upfront alignment in our process​.

Our process is designed to be flexible and adaptive. If new story angles or characters emerge during Storyfinding, we can pivot and adjust the production plan accordingly. Since listening and learning are at the core of our process, we welcome discoveries that enhance the story’s impact​.